About me

I’m a Product Designer with a background in architecture, working end to end on digital products, from problem definition to validated solutions. I focus on understanding real user needs, business goals and technical constraints to make informed design decisions.

My architectural background helps me approach design with a structured mindset, think in systems and navigate complexity with clarity. I work closely with product managers and developers, exploring different solutions, testing ideas early and iterating based on feedback.

I enjoy collaborating in cross-functional teams and contributing to products that are clear, usable and scalable.

Portrait of Martina Yacobone
“The details are not the details. They make the design.”
Charles Eames

Skills & Tools

Collaboration & Problem Solving:Clear communication, adaptability and a problem solving mindset. Used to working with cross functional teams and incorporating feedback throughout the process.
Research & Discovery:User interviews, surveys and usability testing. Qualitative and quantitative analysis. Competitive analysis to understand context and opportunities.
Product & UX Design:Information architecture, user flows, wireframes and prototyping. Strong focus on accessibility, clarity and iteration.
UI & Visual Design:Design systems, components and visual hierarchy. Careful use of typography, color and consistency across interfaces.
Tools:Figma, Figjam, Notion, Condens & Photoshop

Education

Complex Project Management — Executive ProgramESADE Business School | 2026
Master in UX/UI DesignNuclio Digital School | 2025
Degree in ArchitectureUniversity of Buenos Aires (UBA) | 2015

Experience

UX/UI DesignerNot found | Strategic brand agencyMay 2025 – Present
UX/UI Design InternQS Ventures | Venture Builder2025
Visual Experience DesignerHalo Co-Hosting | Barcelona2023 – 2024
Customer Centered DesignerAqui tu reforma | Barcelona2020 – 2023
Architect & Interior DesignerFika Estudio | Buenos Aires & Barcelona2017 – 2020